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Pro Social media sponsor press release season

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Given the wave of carbon copy “Best bike ever” posts from pros in/around Kona, does anyone have any positive reaction to these type of posts?

You know the ones, where Sponsir marketing department provide the text and image and athletes tweet/post exactly as provided. 

They seem popular with content providers, but I can’t stand them, especially when you see half a dozen identical posts in an hour. 

What do you reckon?

Is there a better way?

 

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I have watched a few this week. Some are a blatant advertorial and I quickly switch. Others are more subtle and cover areas other than the just the advertised product.

I thought that the Gomez/Shiv one was good. The Lucy Charles/Zwift one was OK.

Without sponsors we be getting minimal video content from the pros at Kona.

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Yes I noticed matching wording from Burgs and Rinny about their new Felt.

  • Haha 1

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