Fair call. I think the Olympics. Everybody knows the Olympics and its a games that has an insane history, particularly the Ancient Olympics. Although Triathlon only started in 2000, the games has a rich history going back to about 775BC. We all know Kona as being one of triathlons many World Championships, arguably a commercial world championship, but everybody all over the World knows the Olympics and thats where the worlds best in most sports go to win. I don't think much trumps an Olympic gold medal despite its esteemed company.